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AI and Transmedia Storytelling

(Salem, Massachusetts - Harvard Taiwan Student Association)


- Overview

Transmedia storytelling is related to intermediality in that it involves the use of multiple media forms, such as film, television, literature, video games, and social media, to tell a single story. Each medium in a transmedia storytelling project contributes to the overall narrative experience, and the audience can choose to engage with the story through any or all of the available platforms. 

The goal of transmedia storytelling is to create a rich and immersive story world that the audience can explore and experience in a variety of ways. It allows the storyteller to present different facets of the story across different media, and the audience can choose how they want to engage with the story and the world it is set in. Transmedia storytelling can also allow for greater audience participation and engagement, as the audience can interact with the story and contribute to its development and evolution.


- Formats for Transmedia

When you want to develop a content strategy using this multi-channel narrative, some of the formats available for format development are as follows:

  • Publications on social networks (videos, surveys, pictures, podcasts, reels...)
  • Applications. Apps range from video games to apps that improve/simplify customers' lives.
  • Interactive video and QR code. Interactive video is a way of utilizing traditional media, but adapted for a more modern world. QR codes enhance advertising effectiveness by extending the information of a product/service.
  • Video games. It uses gaming experience as a mechanism for generating transmedia narratives.
  • Radio or podcast episodes. It's a format that creates anticipation and interest in you and gets lots of people talking about your brand or product.
  • Films
  • Events. Incidents involving campaign stories.
  • TV series. By using characters from movies and series and engaging them in different stories.


[Austin, Texas - shotsbyrayray]

- Artificial intelligence (AI) and Transmedia Storytelling

Artificial intelligence (AI) can be used in transmedia storytelling in a number of ways:  

  • Natural Language Processing: Artificial intelligence can be used to analyze and understand the language used in stories and generate dialogue and responses in a more natural and human way.
  • Character development: Artificial intelligence can be used to create and develop characters in a story, taking into account factors such as personality, motivation, and behavior.
  • Story Generation: AI can be used to generate storylines and plot points for transmedia stories, using algorithms to analyze and predict audience preferences and engagement.
  • Interactive experiences: AI can be used to create interactive and immersive experiences for audiences, such as chatbots or virtual assistants that can answer audience questions and interact with them in real time.
  • Personalization: AI can be used to create personalized cross-media experiences for viewers, tailoring stories and content to each user's individual likes and interests.


- Avatars and Storytelling

Avatars can be used in cross-media storytelling as a way of representing characters in a story and allowing viewers to interact and interact with those characters in different media. Some specific ways to use avatars in transmedia storytelling include: 

  • As a visual representation of a character: Avatars can be used to create a visual representation of a character in a story, allowing viewers to see and identify the character through different media.
  • As a way to interact with characters: Avatars can be used to create interactive experiences for viewers, allowing them to communicate and interact with characters in a story through chatbots or virtual assistants.
  • As a way to personalize stories: Avatars can be customized and personalized to reflect audience interests and preferences, creating a more immersive and personalized transmedia experience.
  • As a way to extend a story: Avatars can be used to create additional content and experiences related to the main story, such as games, quizzes, or other interactive elements that extend the story beyond the original medium.
  • As a way of connecting different media: Avatars can be used to connect different media in a cross-media story, creating a cohesive and consistent experience across different platforms and devices.


[More to come ...]



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